APRC- Asia Pacific Research Committee
The Asia Pacific Research Committee (APRC) was setup in April 2009. The APRC is now positioned as the prime network for exchanging information and knowledge on marketing research and related industries between the associations and societies in the Asia Pacific region.
OBJECTIVES OF APRC:
To further promote the development of Asia-focused marketing research technologies and insights through creating additional opportunities for cross-border exchanges amongst marketing research associations and communities within the Asia Pacific region. To enable the above aim, the APRC has created an annual Asia Pacific Research Conference that will leverage the regional conference held by research associations in the region. Each representative country of the APRC is to take a turn to host the Asia Pacific Research Conference.